Ankita Das
Product Manager
Sector: IT-Software
Member Since, March 4, 2021About Me
-
Academic Level Degree Bachelor
-
Experience 5.8
-
Gender Female
-
Industry Internet startups
-
Date of Birth 26/07/1992
Description
Strategic Product Management specialist with 5+ years of experience in building B2B and B2C products with over 50 million users. Core expertise is in Search and Discovery, Lead Management systems, and Marketing platforms for Web, Mobile & App.
Education
-
ICPM- Flex (2021 - Present) Institute of Product Leadership
-
Business Analytics Certification (2019 - 2019) Harvard Business School
-
Accountancy and Finance (2011 - 2014) Goenka College of Commerce & Business Administration
Work & Experience
-
BoloIndya.com (2020 - Present ) Product Manager
• Led a team of 6 to build the backend and frontend architecture of the app • Conceptualized and launched Bolo Meets to increase the monthly revenue by 25% • Launched Live Sessions for the creators and increased the user acquisition by 30% • Improved the Daily Average Session Length from 28 minutes to 44 minutes by introducing Reward System
-
Squareyards.com (2019 - 2021 ) Product Manager
• Strategised the launch of the Secondary real-estate market of India and increased the DAU to15000+ • Improved the stickiness of the website from 16% to 20% through different user engagement features • Led a team of 15 developers to revamp the Canadian and Australian website • Introduced responsive web, mobile, and app version to increase the lead generation from 2% to 8%
-
Glenshot.com (2019 - 2021 ) Co-Founder
• Developed a team of 10 members including Technology, Marketing and also brought a Co-Founder onboard • Built the overall prototype of Glenshot for web and app
-
Apollo Munich Health Insurance (2018 - 2019 ) Digital Innovation Manager
•Introduced “Lapetus Solutions” which analyses the selfie of a person and helped in identifying the smoking habits, lifestyle, and age of the person which has reduced up to 20% manual work • Introduced “Lucep” to increase the lead generation capacity by32%
-
Droom Technology Private Limited (2016 - 2018 ) Associate Product Manager
• Created algorithms for recommendation blocks which increased the transactions by15% • Conceptualized and implemented Vehicle History (Website and app) with 20 CR+ vehicle database • Increased the session visit by 70% in the following month after launch and reduced the cost incurred by 28% • Developed Gold and Platinum History report for vehicles which increased the revenue earning by 15% • Revamped buying tools which after launch increased the traffic by 60% and page views by 80% • Strategized and launched the DMP- Droom Marketing Platform to decrease manual task by 30%
-
Cardekho.com (2015 - 2016 ) Associate Business Analyst
Performed detailed market study of the pricing and promotion before a product launch and suggested the price competitive of the competitor\'s which initially increased the warranty sales by 30%
Expertise
Skill Portfolio
Honors & awards
-
2017 Rockstar
Recognized and awarded with the \Rockstar\ award for efficiency and on-time delivery of projects
-
2018 Spot Award
Awarded with cash and certificate for successfully completing \S.W.A.THackathon\
-
2014 Champion
Won inter-district Badminton championship three years in a row