Ankita Das

Product Manager

Sector: IT-Software

Member Since, March 4, 2021

About Me

  • Academic Level Degree Bachelor
  • Experience 5.8
  • Gender Female
  • Industry Internet startups
  • Date of Birth 26/07/1992


Strategic Product Management specialist with 5+ years of experience in building B2B and B2C products with over 50 million users. Core expertise is in Search and Discovery, Lead Management systems, and Marketing platforms for Web, Mobile & App.


  • ICPM- Flex (2021 - Present) Institute of Product Leadership

  • Business Analytics Certification (2019 - 2019) Harvard Business School

  • Accountancy and Finance (2011 - 2014) Goenka College of Commerce & Business Administration

Work & Experience

  • (2020 - Present ) Product Manager

    • Led a team of 6 to build the backend and frontend architecture of the app • Conceptualized and launched Bolo Meets to increase the monthly revenue by 25% • Launched Live Sessions for the creators and increased the user acquisition by 30% • Improved the Daily Average Session Length from 28 minutes to 44 minutes by introducing Reward System

  • (2019 - 2021 ) Product Manager

    • Strategised the launch of the Secondary real-estate market of India and increased the DAU to15000+ • Improved the stickiness of the website from 16% to 20% through different user engagement features • Led a team of 15 developers to revamp the Canadian and Australian website • Introduced responsive web, mobile, and app version to increase the lead generation from 2% to 8%

  • (2019 - 2021 ) Co-Founder

    • Developed a team of 10 members including Technology, Marketing and also brought a Co-Founder onboard • Built the overall prototype of Glenshot for web and app

  • Apollo Munich Health Insurance (2018 - 2019 ) Digital Innovation Manager

    •Introduced “Lapetus Solutions” which analyses the selfie of a person and helped in identifying the smoking habits, lifestyle, and age of the person which has reduced up to 20% manual work • Introduced “Lucep” to increase the lead generation capacity by32%

  • Droom Technology Private Limited (2016 - 2018 ) Associate Product Manager

    • Created algorithms for recommendation blocks which increased the transactions by15% • Conceptualized and implemented Vehicle History (Website and app) with 20 CR+ vehicle database • Increased the session visit by 70% in the following month after launch and reduced the cost incurred by 28% • Developed Gold and Platinum History report for vehicles which increased the revenue earning by 15% • Revamped buying tools which after launch increased the traffic by 60% and page views by 80% • Strategized and launched the DMP- Droom Marketing Platform to decrease manual task by 30%

  • (2015 - 2016 ) Associate Business Analyst

    Performed detailed market study of the pricing and promotion before a product launch and suggested the price competitive of the competitor\'s which initially increased the warranty sales by 30%


App and Web Development
Consumer Internet Products
Translating complex needs into simple product requirement
User Acceptance Testing
User Interviews
Research and Trend Analysis
Stakeholder Management

Skill Portfolio

Honors & awards

  • 2017 Rockstar

    Recognized and awarded with the \Rockstar\ award for efficiency and on-time delivery of projects

  • 2018 Spot Award

    Awarded with cash and certificate for successfully completing \S.W.A.THackathon\

  • 2014 Champion

    Won inter-district Badminton championship three years in a row