Anubhav Saran

AVP, Digital Transformation

Sector: IT-Software

Member Since, March 4, 2021

About Me

  • Academic Level Master’s Degree
  • Experience 15 Years
  • Gender Male
  • Industry Banking
  • Date of Birth 24 09 1981


An innovative, committed and value-driven digital product manager & business transformation consultant with 15 years of success in Banking & Technology industry with proven abilities of understanding customer/market problems and delivering customer-centric compelling, competitive and profitable solutions aligned to organisation’s strategic vision.


  • ICPM Flex (2021 - Present) Institute of Product Leadership

    Full-Stack Product Management course covering Customer Insights, Managing Digital Products, UX & Prototyping, Agile Roadmapping, Prioritisation, Lean Development, Growth Techniques, Product Analytics

  • Master of Business Administration (2004 - 2006) Indian Institute of Technology, Kanpur

    Business Management with specialisation in Marketing & Finance

  • Bachelor of Technology (1999 - 2003) National Institute of Technology, Kurukshetra

    Computer Science & Engineering

Work & Experience

  • HSBC (2018 - Present ) AVP, Digital Transformation

    1. Global ‐ Intelligence Hub: Lead global transformation initiatives for Financial Crime and Risk valuestream to deliver simplified single point of access for customer data repository with real‐time data analytics using Google Cloud Platform. Improve risk management, efficiency in cost and enhanced customer experience by delivering following key results: - c. 50% reduction in manual effort required to complete an account activity review through automation - USD 4M of cost saves each for UK and HK markets for account activity review - USD 2M of operational cost reduction for tax reporting 2. UK Digital – Banking & Servicing:Lead UK digital transformation for Banking and Servicing valuestream to deliver mobile‐first simpler, safer and personalised digital banking experience supported by digitally expert front and backend staff - c. 70% reduction in manual effort required to process Power of Attorney through automation - c. GBP 2B value of gambling transactions on cards managed for problem gamers - 24x7 service availability to ‘Financial Inclusion & Vulnerable’ customer for Power of Attorney during COVID‐19 pandemic Key Responsibilities: Deliver value for customers - Influence customer & product propositions by providing key expertise on Digital Banking - Co‐create design thinking‐led customer journey and target operating model Delivery excellence - Oversee the end‐to‐end delivery of a portfolio of initiatives with investment budget of c. USD 1.5M per year - 10+ successful deliveries including new product launch and enhanced product journeys providing unified experience across all customer channels (Digital, Contact Centre, Branches, ATM) - Manage business architecture for Digital and Customer Data valuestreams - Define vision, strategic themes and target objectives & key results (OKRs) - Manage business and customer outcome‐driven prioritisation model to establish product roadmap Agile Ways of Working - Lead adoption of Agile at enterprise scale to deliver business and customer outcomes, supported by lean governance and multi‐disciplinary teams - Mobilise Digital and Customer Data valuestream comprising 40+ workstreams (c. 500 people) - Define target operating model from strategy to delivery promoting best Agile practices - Resource mix optimisation (e.g. internals, 3rd parties, offshore) Leadership and Team Management - Develop the delivery maturity of valuestream team (c. 10 people) comprising of Delivery Leads, Business Analyst, Subject Matter Experts, Quality Analyst and Architects - Oversee a wider team of business and product owner, scrum master, cross‐functional team and IT team

  • EdgeVerve (2015 - 2018 ) Digital Product Manager

    - Led team of 30+ design, development, engineering and documentation professionals across all phases of digital product delivery (from user experience design, build, test, QA, launch, support and sales enablement) for enterprise‐level B2B SaaS digital products from Finacle for Banking and Financial Services customers - Set product vision and led road mapping, goal setting, feature prioritising and product roll‐out strategy using agile product mindset - Led user research and usability testing for customer insights - Conceptualised ideas and rapidly translated them into wireframe/prototype around customer needs - Analysis of latest technology trends, markets and competitors to ensure competitive advantage for the product. - Provide clear vision and scope documentation, use cases, workflows, wireframes, design and product requirements, and other materials as needed to support technical design and development. - Subject matter expert on digital banking product for customers and partners, as well as for internal audiences such as Presales, Sales, Marketing, Professional Services and Customer Support teams - Worked with Sales Enablement team to develop material and product demonstrations for field enablement, train‐the‐trainer, conferences, webinars and analyst briefings

  • Infosys (2006 - 2015 ) Digital Product Consultant

    - Led Domain Consulting, Business Analysis, Gap Analysis and Implementation for enterprise‐level B2B SaaS digital products from Finacle covering Online Banking, Mobile Banking, Omni‐channel Hub, Alerts, Direct Banking and CRM. - Led RFP, RFI & RFQ opportunities across various international geographies with deal size varying from USD 200K to USD 200M - Led complex and critical customer demos and presentations to the proposal decision makers - Conduct market research (secondary) and competitor analysis to identify key trends, players, growth drivers and challenges for digital products. - Craft an effective customised sales pitch for Sales team based on deal opportunity - Provide adept product knowledge & support to Sales and Delivery team to propose best‐fit solution for prospective clients - Interact and build relationships with clients and industry groups (like Gartner, Tower group, Forrester as well as product alliance partners) for addressing challenging issues including strategic performance, operational transformation and organisational change


Product Management
UX & Prototyping
Change Management
Strategic Thinking
Agile Methodologies
Business Analysis
Product Presales
Program Management
Digital Transformation
Design Thinking & Innovation
Lean Portfolio Management
Digital Technologies & Trends