Arun Srinivas

Director-Product Management and Marketing

Sector: IT-Software

Member Since, February 3, 2021

About Me

  • Academic Level Master’s Degree
  • Experience 17 Years
  • Gender Male
  • Industry Management
  • Date of Birth 28/04/1979


I am passionate product management and marketing professional with considerable experience in product management, marketing, presales, and IT development.  With a go-getter attitude, I have lead several cross-functional teams and launched and managed several world-class technology products, primarily that were delivered on cloud technologies and as SaaS applications. I love solving complex problems for customers with innovative ideas and learnings from my past failures. I am always continuously learning and continue to grow with renewed knowledge


  • INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLEX (2020 - Present) Institute of Product Leadership

    INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLEX is an online faculty led program that helps students to gain comprehensive knowledge on Product Management

  • Digital Marketing, Customer Engagement, Social Media, Planning and Analytics (2018 - 2018) COLUMBIA BUSINESS SCHOOL AND EMERITUS INSTITUTE OF MANAGEMENT

    Specialized in Digital Marketing, Customer Engagement, Social Media, Planning and Analytics

  • Master of Business Administration (Exchange) (2011 - 2011) Tuck School of Business at Dartmouth College

    Specialized in Finance and Marketing

  • Master of Business Administration (2010 - 2012) HHL- Leipzig Graduate School of Management

    Specialized in Marketing and Finance

  • Bachelor of Engineering (1997 - 2003) Manipal Institute of Technology

    Specialized in Computer Science

Work & Experience

  • Quark Software (2020 - Present ) Director of Product Management and Marketing

    Managed the product management and marketing team for Quark Content Enablement solutions. Developed product roadmap, positioning, and value proposition for the solution. Worked with marketing and sales and undertook demand generation campaigns. Designed Campaign specific Sales Playbook and Sales Cadence to enable sales to close deals faster

  • Oracle Financial Services Software Limited (2020 - 2020 ) Senior Product Manager

    Developed product strategy, value proposition, roadmap, and positioning for Oracle’s Corporate Banking, Payments and API banking products delivered on-premise and cloud-based delivery models (IaaS, PaaS, and SaaS) Supported an Agile Software Development process and worked with engineering heads, project managers, developers, testers, and customers to define features and user stories Launched seven products that were delivered on Oracle Cloud Infrastructure and on-premise in Corporate Banking, Payments and API banking space Developed and executed Go to Market strategy for Oracle Banking APIs, Payments, and Corporate Banking solutions Offered comprehensive training and enabled sales with sales playbooks, education collaterals, demos, and customer-facing collaterals aligned across the sales lifecycle Engaged with Analyst, Industry Associations, and Influencers to enhance corporate banking and payment solutions’ value Undertook competitor, customer, and industry trends analysis to ensure our solutions incorporated the right value differentiators Defined pricing and packaging for Oracle’s Corporate Banking and Payments products Owned products that leverage emerging technologies such as Microservice architecture, Blockchain, Artificial Intelligence, and Native Cloud Infrastructure Built marketing collaterals for sales teams and events. Provided product demos to clients along with the sales team

  • ADP India Private Limited (2014 - 2015 ) Senior Manager -Product Marketing

    Built and managed a team of product marketing, digital marketing, marketing automation, webmaster, and graphics designer Developed Go to Market strategies for HCM on Cloud product of ADP Conducted demand generation campaigns and coordinated with DMs to maximize leads Developed brochures, technical papers, presentations, and other collateral for the sales team.

  • eG Innovations (2013 - 2014 ) Manager - Product Marketing

    Developed marketing strategies for eG Enterprise, eG innovations’ application performance management product Developed SEM, SEO, SMO, and marketing automation strategy for effective lead generation Developed whitepapers, case studies, blog posts, and articles for performance monitoring of desktop, mobile, application, and server virtualization products of Citrix, VMware, Amazon, Microsoft, and IBM. Provided product demos and explained the value proposition to prospects.

  • Vayana Private Limited (Now called Clayfin Technologies) (2012 - 2013 ) Manager Presales

    Product manager for App-based mobile banking – iOS, Android, Blackberry, and Windows Developed MRD, PRD, product road map, and pricing models for Mobile banking product Developed Go-to-Market strategy for several countries in Africa and the Middle East Worked with the sales team in closing several deals ranging from 400,000 USD to 5 million USD. Prepared RFP, RFI, and RFQ responses for Retail and Corporate Banking (desktop and mobile) solutions Participated in second level sales demos along with the sales team

  • Fidelity Investments (2006 - 2010 ) Senior Software Engineer

    Managed the product development team for the financial planning product – Fullview Technical Program Manager for Defined Benefits (DB) Implementation and Corporate Action team

  • Mindtree (2005 - 2006 ) Associate

    Managed the client development team for the project Continuous data protection

  • Tata Consultancy Services (On Contract by Sellcraft Softech) (2004 - 2005 ) Software Engineer

    Part of Cyanea Application Monitoring development team

  • Cosmic Info Systems (2001 - 2004 ) Software Programmer

    Developed products Auction Plus, Real Estate Agency Portal, and Virtual Office Management


Product Strategy
Product Roadmap development
Product Management for SaaS Applications
Value Proposition Design
UX and Prototyping
Revenue and Pricing Models
Goto Market Strategy
Sales Enablement
Customer and Market Research
Business Model Design
Product Marketing
Digital Marketing

Skill Portfolio

Honors & awards

  • 2007 You Earned it Award

    Earned the you \You earned it\ for successfully completing several Defined Benefits Corporate Action Projects

  • 2007 Spot Award

    Earned a Spot Award for successfully completing CA-PPC project efficiently