Arun Srinivas

Director of Product Management and Marketing

Sector: IT-Software

Member Since, February 3, 2021

About Me

  • Academic Level Master’s Degree
  • Experience 18 Years
  • Gender Male
  • Industry Management
  • Date of Birth 28/04/1979


I am passionate product management and marketing professional with considerable experience in product management, marketing, presales, and IT development.  With a go-getter attitude, I have lead several cross-functional teams and launched and managed several world-class technology products, primarily that were delivered on cloud technologies and as SaaS applications. I love solving complex problems for customers with innovative ideas and learnings from my past failures. I am always continuously learning and continue to grow with renewed knowledge


  • INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLEX (2020 - Present) Institute of Product Leadership

    INTERNATIONAL CERTIFICATION IN PRODUCT MANAGEMENT - FLEX is an online faculty led program that helps students to gain comprehensive knowledge on Product Management

  • Digital Marketing, Customer Engagement, Social Media, Planning and Analytics (2018 - 2018) COLUMBIA BUSINESS SCHOOL AND EMERITUS INSTITUTE OF MANAGEMENT

    Specialized in Digital Marketing, Customer Engagement, Social Media, Planning and Analytics

  • Master of Business Administration (Exchange) (2011 - 2011) Tuck School of Business at Dartmouth College

    Specialized in Finance and Marketing

  • Master of Business Administration (2010 - 2012) HHL- Leipzig Graduate School of Management

    Specialized in Marketing and Finance

  • Bachelor of Engineering (1997 - 2003) Manipal Institute of Technology

    Specialized in Computer Science

Work & Experience

  • Quark Software (2020 - 2021 ) Director of Product Management and Marketing

    1. Managed a team of 6 internal and 3 external product management, user experience, marketing, and creative services professionals and ensured they delivered exceptional results 2. Owned solutions that contributed to the revenue of over 7.3 million USD annually to the organization. • 3. Oversaw product design and roadmap and coordinated all aspects of development and rollout for Quark‘s Content Management and Customer Relationship Management SaaS solutions deployed on Amazon Web Services. 4. Orchestrated industry-specific demand generation campaigns and managed marketing efforts

  • Oracle Financial Services Software Limited (2015 - 2020 ) Senior Product Manager

    1. Conceptualized and launched 7 new products in the areas of Credit and Lending, Cash and Liquidity Management, Payments, and Banking APIs to expand market share and generate $28.5 million in revenue. 2. Created the Go-to-Market strategy, cross collaborated with various stakeholders and managed pre and post-launch activities for the 7 new products that were delivered on Oracle Cloud Infrastructure (IaaS, PaaS, and SaaS) • 3. Developed product roadmaps for Oracle’s Retail and Corporate Banking, Payments, Digital Experience and API banking products delivered on-premise and cloud-based delivery models (IaaS, PaaS, and SaaS) 4. Supported an Agile Software Development process and worked with engineering heads, project managers, developers, testers, and customers to define features and user stories 5. Owned products that leverage emerging technologies such as Microservice Architecture, Blockchain, Artificial Intelligence, and Native Cloud Infrastructure 6. Managed two cloud-native SaaS solutions built on Docker containers with Kubernetes orchestration leveraging DevSecOps and CI/CD 7. Ensured cloud-deployed applications met the standards of Cloud Security Alliance 8. Defined pricing and packaging for Oracle’s Corporate Banking and Payments products • Created product positioning strategies designed to achieve optimal market penetration. 9. Offered comprehensive training and enabled sales with education collaterals, demos, and customer-facing collaterals aligned across the sales lifecycle 10. Engaged with Analyst, Industry Associations, and Influencers to enhance corporate banking and payment solutions’ value 11. Undertook competitor, customer, and industry trends analysis to ensure our solutions incorporated the right value differentiators 12. Built marketing collaterals for sales teams and events. 13. Provided product demos to clients along with the sales team

  • ADP India Private Limited (2014 - 2015 ) Senior Manager -Product Marketing

    1. Built and managed a team of product marketing, digital marketing, marketing automation, webmaster, and graphics designer 2. Developed Go to Market strategies for HCM on Cloud product of ADP 3. Transformed ADP marketing approach, practices, and technologies and enhanced monthly MQLs from digital marketing by 40% 4. Conducted demand generation campaigns and coordinated with DMs to maximize leads 5. Developed brochures, technical papers, presentations, and other collateral for the sales team.

  • eG Innovations (2013 - 2014 ) Manager - Product Marketing

    1. Developed marketing strategies for eG Enterprise, eG innovations’ application performance management product 2. Developed SEM, SEO, SMO, and marketing automation strategy for effective lead generation 3. Developed whitepapers, case studies, blog posts, and articles for performance monitoring of desktop, mobile, application, and server virtualization products of Citrix, VMware, Amazon, Microsoft, and IBM. 4. Provided product demos and explained the value proposition to prospects.

  • Vayana Private Limited (Now called Clayfin Technologies) (2012 - 2013 ) Manager Presales

    1. Product manager for App-based mobile banking – iOS, Android, Blackberry, and Windows 2. Developed MRD, PRD, product road map, and pricing models for Mobile banking product 3. Developed Go-to-Market strategy for several countries in Africa and the Middle East 4. Worked with the sales team in closing several deals ranging from 400,000 USD to 5 million USD. 5. Prepared RFP, RFI, and RFQ responses for Retail and Corporate Banking (desktop and mobile) solutions 6. Participated in second level sales demos along with the sales team

  • Fidelity Investments (2006 - 2010 ) Senior Software Engineer

    1. Managed the product development team for the financial planning product – Fullview 2. Technical Program Manager for Defined Benefits (DB) Implementation and Corporate Action team

  • Mindtree (2005 - 2006 ) Associate

    1. Managed the client development team for the project Continuous data protection

  • Tata Consultancy Services (On Contract by Sellcraft Softech) (2004 - 2005 ) Software Engineer

    1. Part of Cyanea Application Monitoring development team

  • Cosmic Info Systems (2001 - 2004 ) Software Programmer

    1. Developed products Auction Plus, Real Estate Agency Portal, and Virtual Office Management


Product Strategy
Product Roadmap development
Product Management for SaaS Applications
Value Proposition Design
UX and Prototyping
Revenue and Pricing Models
Goto Market Strategy
Sales Enablement
Customer and Market Research
Business Model Design
Product Marketing
Digital Marketing

Skill Portfolio

Honors & awards

  • 2007 You Earned it Award

    Earned the you \You earned it\ for successfully completing several Defined Benefits Corporate Action Projects

  • 2007 Spot Award

    Earned a Spot Award for successfully completing CA-PPC project efficiently