Bedanta Gogoi

Executive - Data and Analytics

Sector: Sales & Marketing

Member Since, January 1, 2021

About Me

  • Academic Level Master’s Degree
  • Experience 2 Years
  • Gender Male
  • Industry Management
  • Date of Birth 18/12/1994

Description

Working as a Data & Analytics Executive at Media & Advertising sectors for B2B client.

Previous Analytics & Marketing work:

1. Assisting the campaign planners of social and programmatic platforms in data visualization and business insight generation for Account-Based Marketing, targeting, and tracking the success of campaigns.
2. Performing an Exploratory Data Analysis on Share of Voice, Social Mentions, and Brand Health of IBM products and its competitors in the Indian market. Twitter textual data classification and text analysis.
3. Extracting required data from IBM’s marketing database using SQL and implementing global level deep-dive analysis Bootcamps of business units in the Indian market based on the device level and ad size level.
4. Measuring and Optimizing the success of banners and ads based on size and devices.
5. Increasing the accuracy and speed of Excel reports and automated Landing Page URL decoder with R programming to measure key KPIs for campaign monitoring such as ER, CPEV, etc.
6. Performing QBR (Quarterly Business Review) of all the campaigns across the APAC market.
7. Performing Vendor Analysis and helping the Strategy and Planning team to make better decisions on optimizing budget allocation for the campaigns.

Previous product management work:

1. Design and Development of Databases for storing internal data.
2. Migrated and help to build a tool with basic UI functionality using Python and Django.
3. Implementing the tool across various geo across the globe.

Previous Sales work:

1. Generated leads (Business development) for a UI/UX boutique design firm.
2. Prospective lead generation through LinkedIn maintained a sales stage funnel and tracked the leads.
3. SEO for the company’s contents.
4. Attending meetups and networking.

Education

  • PGDM - Marketing and Operations Management (2017 - 2019) International Institute of Management Excellence

  • Bachelor's of Engineering- Electrical and Electronics Engineering. (2012 - 2016) Visvesvaraya Technological University

    Electrical and Electronics Engineering.

Work & Experience

  • Mindshare - GroupM (2019 - Present ) Executive - Data & Analytics

    Assisting the campaign planners in data visualization and business insight generation for Account-Based Marketing, Targeting and Tracking the success of campaigns. Measuring and Optimizing the success of banners and ads based on size and devices. Performing Vendor Analysis and helping the Strategy and Planning team to make better decisions on optimizing budget allocation for the campaigns. Performing an Exploratory Data Analysis on Share of Voice, Social Mentions, and Brand Health of the products and its competitors in the Indian market. Twitter textual data classification and text analysis. Design and Development of Databases for storing internal data. Migrated and help to build a tool with basic UI functionality using Python and Django. Implementing the tool across various geo across the globe. Extracting required data from the database using SQL and implementing global level deep-dive analysis in the Indian market based on the device level and ad size level. Performing QBR (Quarterly Business Review) of all the campaigns across the APAC market.

  • Studio Fra (2018 - 2021 ) Marketing & Operations Intern

    Business development for a UI/UX boutique design firm. SEO for the company’s contents. Prospective lead generation through LinkedIn. Attending meetups and networking.

  • FlippAR Go (2017 - 2017 ) Operations Intern

    Worked as an Operations Intern. Handled the general management work, including the E-commerce materials of the company. Affiliate marketing at Amazon.

Expertise

Data Analysis
Data Visualization
Business Analytics
Analytical Skills
Marketing Analytics

Honors & awards

  • 2020 Best Attendance Award

    Being available throughout the year for the team.