Bedanta Gogoi

Associate Product Manager

Sector: IT-Software

Member Since, January 1, 2021

About Me

  • Academic Level Master’s Degree
  • Experience 5 Years
  • Gender Male
  • Industry Management
  • Date of Birth 18/12/1994

Description

Associate Product Manager, Styldod, Bangalore, Sept 2022 – Present

  • Spearheaded the development of a new product line, AI Marketing Hub: AI-based marketing tools for real estate agents. Resulting in a 20% increase in revenue and a 15% growth in customer base in 6 months.
  • Conducted market research and identified customer needs, leading to the successful launch of three new features: Flyer, Video Maker, and My Team.
  • Initiated influencer and social media marketing culture in the organization leading the product to go viral with over 100+ million views in 90 days and 30 K+ followers on the company’s social media platform within 30 days.
  • Worked extensively on the user growth of product REimagineHome.AI, focusing on influencer marketing resulting virality of the product and achieving 1 million signed-up users in 102 days.
  • Performed market analysis, and developed and implemented the new pricing strategy for the legacy service, resulting in 20% growth in revenue.
  • Reviewed and evaluated users’ comments and feedback, and managed communication between users and the company.
  • Worked on SEO of the pages of the website, improved the basic speed, and hygiene by collaborating with the agency.

    Analytics Product Manager, GroupM, Bangalore, Nov 2021 – Sept 2022

  • Packaging the analytical solutions based on Google ADH into a product such as Brandometer 360, Brandformance. Developed 30-day and 90-day product roadmap.
  • Ideated and planned the roadmap of a Resource Allocation Dashboard for the leadership team across multiple organization departments. Goal: Provide a single dashboard view to the leadership team to comprehend the efficiency of the resources allocated. Stakeholders: HR head, Finance head, Data & Tech head, Ad spends head.
  • Designed, gathered requirements, launched, and onboarded clients on an e-commerce dashboard to monitor ad spending and revenue generation for e-commerce clients.
  • Conducted benchmarking analysis on the Product offering and built pricing strategy on those benchmarks. Result: The business team can estimate the price for analytics service using the benchmarked data.
  • Presented the previous successful analytical deliveries as a case study. Result: The business team used these case studies to pitch clients onboarding four new clients.

    Data Analyst, Mindshare – GroupM, Bangalore, June 2019 – Nov 2021

  • Launched a reporting tool/process for tracking the lead performance of marketing campaigns based on an Account-Based Marketing strategy. Result: Reduced the time in measuring and reporting from 2 days to 1⁄2 day of work. Impact: Increased the accuracy of textual character matching from an average of 60% to more than 95%.
  • Performed the Quarterly Business Review of the campaigns across the markets and products. Result: The Quarterly Business Review is used as a reference guide by the campaign strategist/managers in strategizing the campaign with different vendors.
  • Monitored the Brand Health of the client by calculating the following metrics: Share Of Voice, Social Mentions, and Top of Mind Awareness. Result: Understood the causality of high product awareness.
  • Performed Twitter textual data classification. Suggested quality combinations of keywords to the Social Media Manager. Result: Increased in the percentage of client’s tweet engagement in terms of Likes, Comments, and Shares after using the combination of keywords.

Education

  • PGDM - Marketing and Operations Management (2017 - 2019) International Institute of Management Excellence

  • Bachelor's of Engineering- Electrical and Electronics Engineering. (2012 - 2016) Visvesvaraya Technological University

    Electrical and Electronics Engineering.

Work & Experience

  • GroupM Services (2021 - Present ) Analytics Product Manager

    • Packaging the analytical solutions based on Google ADH into a product as Brandometer 360, Brandformance and pitching it to the clients. • Developed monthly and quarterly timeline-based product roadmap. • Presented the dashboard as a product output to the business teams. • Conducting benchmarking analysis of the Analytical solutions on brand lift study and building pricing strategy on those benchmarks. • Presenting the previous successful analytical deliveries as a case study for pitching. • Conducting competitor and pricing research on similar product offerings in the current market.

  • Mindshare – GroupM (2019 - 2021 ) Data Analyst

    • The process launched: Started with an understanding of requirements and challenges of the reporting from the marketing campaign stakeholders. Brainstormed ideas with the peers, gathered data, and built the data pipeline and data lake on the office premise. Launched a reporting tool/process for tracking the performance of marketing campaigns based on an Account-Based Marketing strategy. Implemented the process across the APAC market to report the performance of digital, webinar, and social campaigns in a single unified report by working along with the cross-border teams across the APAC region. Measured and tracked the performance of the digital content and webinar campaign responses by measuring the metrics Matching % and High-Quality Responses % with the targeted list of accounts and job titles provided by the client. Trained the campaign managers, campaign strategists, and new team members on the process and defined the OKR of the process. Impact: Reduced the time in measuring and reporting from two days to half-day of work. Increased the accuracy of textual characters matching from an average of 60% to more than 95%. Performed the QBR (Quarterly Business Review) of the campaigns across the markets, products, and offerings based on the performance metrics HQR (High-Quality Responses) and Account and Job-title matching percentage. Discussed and Presented the QBR to the internal team members and stakeholders. Result: The result of QBR assisted the campaign strategist and campaign managers in strategizing the campaign with different vendors based on the quarterly performance of the campaigns and tactics. • Performed competitive analysis and exploratory analysis on Share of Voice, Social Mentions, and monitored the Brand Health of client and its competitor’s products in the Indian market for the target group of Twitter and LinkedIn users. Measured the metrics Share of Voice and Social Mentions before and after the events and webinars. • Performed Twitter textual data classification and text analysis on the client’s tweets. Suggested quality combinations of keywords to the Social Media Manager from the content team. Impact: Increased in the percentage of client’s tweet engagement in terms of Shares and Comments after using the combination of keywords.

  • Studio Fra (2018 - 2018 ) Marketing & Operations Intern

    • Worked as a Marketing and Operations Intern for a boutique UI/UX design firm. Primarily generated leads from LinkedIn, and converted the leads with cold calling and cold emailing. Later followed up two prospects in their office premises. • Suggested the content writers with the SEO-friendly keywords for the company’s contents and blogs, the tool used: SEM Rush.

  • FlippAR Go (2017 - 2017 ) Operations Intern

    • Worked as an Operations Intern for an early-stage Augmented Reality start-up at incubation and acceleration center. • Handled the end-to-end general management work, registered the company on various e-commerce platforms such as Amazon Seller Platform and Myntra Seller. • Initiated the e-commerce store successfully sold materials of the company on the Amazon seller platform and generated sales. • Experimented with Affiliate marketing at Amazon to generate extra revenue for the team.

Expertise

Data Analysis
Product Management
Product Strategy
Product Pricing
Product Roadmapping

Honors & awards

  • 2020 Best Attendance Award

    Being available throughout the year for the team.