Analytics Product Manager at Media and Advertising industry with more than two years of analytical experience.

Analytics Product Manager, GroupM Services, Bangalore, Nov 2021 – Present

• Packaging the analytical solutions based on Google ADH into a product as Brandometer 360, Brandformance and pitching it to the clients.
• Developed monthly and quarterly timeline-based product roadmap.
• Presented the dashboard as a product output to the business teams.
• Conducting benchmarking analysis of the Analytical solutions on brand lift study and building pricing strategy on those benchmarks.
• Presenting the previous successful analytical deliveries as a case study for pitching.
• Conducting competitor and pricing research on similar product offerings in the current market.

Data Analyst, Mindshare – GroupM, Bangalore, June 2019 – Nov 2021

• The process launched: Started with an understanding of requirements and challenges of the reporting from the marketing campaign stakeholders.

Brainstormed ideas with the peers, gathered data, and built the data pipeline and data lake on the office premise.

Launched a reporting tool/process for tracking the performance of marketing campaigns based on an Account-Based Marketing strategy.

Implemented the process across the APAC market to report the performance of digital, webinar, and social campaigns in a single unified report by working along with the cross-border teams across the APAC region.

Measured and tracked the performance of the digital content and webinar campaign responses by measuring the metrics Matching % and High-Quality Responses % with the targeted list of accounts and job titles provided by the client.

Trained the campaign managers, campaign strategists, and new team members on the process and defined the OKR of the process.

Impact: Reduced the time in measuring and reporting from two days to half-day of work. Increased the accuracy of textual characters matching from an average of 60% to more than 95%.

Performed the QBR (Quarterly Business Review) of the campaigns across the markets, products, and offerings based on the performance metrics HQR (High-Quality Responses) and Account and Job-title matching percentage. Discussed and Presented the QBR to the internal team members and stakeholders. Result: The result of QBR assisted the campaign strategist and campaign managers in strategizing the campaign with different vendors based on the quarterly performance of the campaigns and tactics.

• Performed competitive analysis and exploratory analysis on Share of Voice, Social Mentions, and monitored the Brand Health of client and its competitor’s products in the Indian market for the target group of Twitter and LinkedIn users. Measured the metrics Share of Voice and Social Mentions before and after the events and webinars.
• Performed Twitter textual data classification and text analysis on the client’s tweets. Suggested quality combinations of keywords to the Social Media Manager from the content team. Impact: Increased in the percentage of client’s tweet engagement in terms of Shares and Comments after using the combination of keywords. 

Marketing & Operations Intern, Studio Fra, Bangalore, 03/2018 – 06/2018

• Worked as a Marketing and Operations Intern for a boutique UI/UX design firm. Primarily generated leads from LinkedIn, and converted the leads with cold calling and cold emailing. Later followed up two prospects in their office premises.
• Suggested the content writers with the SEO-friendly keywords for the company’s contents and blogs, the tool used: SEM Rush.

Operations Intern, FlippAR Go, Bangalore, 05/2017 – 06/2017

• Worked as an Operations Intern for an early-stage Augmented Reality start-up at incubation and acceleration center.
• Handled the end-to-end general management work, registered the company on various e-commerce platforms such as Amazon Seller Platform and Myntra Seller.
• Initiated the e-commerce store successfully sold materials of the company on the Amazon seller platform and generated sales.
• Experimented with Affiliate marketing at Amazon to generate extra revenue for the team.