Bhemarasetty Satyavani

Technical Consultant

Sector: IT-Software

Member Since, July 9, 2024

About Me

  • Academic Level Degree Bachelor
  • Experience 5.5
  • Gender Female
  • Industry Management
  • Date of Birth 1996 01 01

Description

Hello, I’m Vani, a MarTech Consultant at Adobe specializing in seamlessly integrating technology and marketing for transformative digital experiences. With a passion for innovation, I aspire to transition into product management, contributing my expertise in customizing solutions within Adobe’s suite. My role involves optimizing marketing workflows, amplifying customer engagement, and staying ahead of industry trends. Eager to broaden my skill set, I actively seek opportunities to contribute to groundbreaking product development. Let’s connect and explore the convergence of technology, creativity, and product innovation.

Education

  • Bachelors In Mechanical Engineering (2014 - 2018) National Institute Of Technology Calicut

Work & Experience

  • Adobe (2020 - Present ) Technical Consultant

    Engineered large scale digital transformation projects for key clientscovering multi-domain, multi channels and multiple stakeholders. •Proficient in technical implementation of Adobe Experience Cloudtools such as Adobe Analytics, Adobe Target, Adobe ExperiencePlatform, AEP, CJA, WebSDK •Successfully led huge multi solution Go-lives for large companies acrossvarious industries like banking, retail, ecommerce, media. •Engage with the sales and pitch solutions to the customers. •Presales activities: solutioning, use cases creation, demo of solutions. •Collaborated with sales teams to understand client needs and tailortechnical solutions to address specific challenges. •Experience of collaborating with multiple stakeholders while maintaining focus on project objectives •Played a key role in the development of customized proposals, technical documents, and presentations to win new business and expand existing accounts. •Successfully lead business revenue generation worth over 1.8million dollars in 2023 •Designed Generative AI solution which got selected for semi- finals of Adobe, Sneaks-2024

  • Merkle Sokrati (2019 - 2020 ) Senior Business Analyst

    Understanding business goals and Digital marketing strategies tailoredto client requirements, to adopt to martech tools. •Help clients in getting the best solution from different MarketingClouds. •Pitched martech solutions to \c\ level stakeholders •Engage and maintain rapport with key opinion leaders in theassigned. •End to end implementation of web analytics through various tagmanagement systems like DTM, Adobe Launch, Tealium for multiplewebsites and Mobile app •Deployment of SDKs in mobile apps for tools like Appsflyer, Branch,creating attribution links to track acquisition, building strategy aroundmarketing attribution for mobile apps. 06/2018 – 09/2019 Business Analyst

  • Merkle Sokrati (2018 - 2019 ) Business Analyst

    Analyzing the look-alike audiences from DMP(AAM) to paid channels,optimize the customer identification, segmentation and targetingacross channels for improved marketing ROI •Creating dashboards for around 50 different brands for a top fashionbrand (LVMH), and write insights on daily, weekly, and monthly basisfor paid campaigns across all channels. •Planning, Implementation of various personalization activities onvarious assets of the client like website, apps, and SPA through Adobetarget. •Using available data sources to deep dive and troubleshoot campaign performance issues & propose methodical optimization tests on site

Expertise

problem solving
Market Research
Data Analysis
Adobe analytics
Strategic Thinking

Skill Portfolio