Ganesh Pandey

Cross Product Lead

Sector: IT-Software

Member Since, November 22, 2022

About Me

  • Academic Level Master’s Degree
  • Experience 15
  • Gender Male
  • Industry Management
  • Date of Birth 27/03/1981


15+ years of experience in Product Management and Product Development, Product Strategy & Vision, Roadmap Planning, Scrum/Agile ceremonies, Program Management, Advertisement/Digital Marketing. Successfully managed B2C users (Visits 700+MM/year, Revenue $4-5B/year) and B2B users (Visits 15+MM/year, Revenue $10-$11B/year). Global exposure (North America, LATAM, APAC, EMEA) in 27 countries for 40 Languages. Extensive experience working in B2C/B2B SaaS/Cloud based solutions across the industries and domains.


  • Executive Program in Leadership & Management (2018 - 2019) Indian Institute of Management, Calcutta (IIM, Calcutta)

  • Digital Marketing Specialization (2017 - 2018) University of Illinois, Urbana-Champaign

  • Master of Business Administration (MBA) (2010 - 2012) Vinayaka Mission University

  • Bachelor of Computer Application (BCA) (2000 - 2004) Indira Gandhi National Open University

Work & Experience

  • Virtusa Consulting Services Pvt Ltd (2021 - Present ) Cross Product Lead

    Product: (B2C, B2B), Premier/Enterprise Business E-commerce site • Leading Consumer (B2C), Business & Premium/Enterprise Business (B2B) of across global for multiple regional languages. • Managing and leading the Consumer Experience for SHOP bouquet of products/apps (i.e. Home Page, Catalogue Page, Listing Page, Configurator Page, Standard Configuration Page and Product Detail Page) while handling/mentoring the team of Product Managers of these applications. • Led defining Product Vision, Mission, Product Strategy, Product Roadmap, Go-To-Market/ GTM Strategy, Launch of Product and Success Metrics. • Presentation to Business for all the upcoming or newly launched Features/Design and User Testing and their outcome/results. • Leading discussion with multiple stakeholders/with cross functional teams (Sales, Marketing, Platform, Operations, Content, Customer Care etc.) across multiple locations and business units. • Premier Segment(B2B/Enterprise): o Fully Revamped and launched the Premium/Enterprise (B2B) Portal Product Result/Listing Business. o New Portal leads to increase in Conversion by 9%, AOV by 15% and CSAT by 25%. • Consumer & Small Business Segment (B2C): o Retaining User Chosen Sorting and Upfront Display of Sorting Option leads to increase in 15% AOV and 10% Conversion, reduced 12% Engagement (Clicks) on Pagination, CSAT improved by 8%. o Re-arrangement of Filters (based on persona (AI/ML Powered)) leads to reduction in Engagement (clicks) of Filter Refinements by 25%, Conversion improved by 9%, CSAT improved by 15%. • Partnership with multiple teams and stakeholders and build rapport with them for smooth execution of program. • Guide and coach the team to improvise the process for efficient and on time delivery. • Plan for work load forecasting and resource planning. • Monitor the progress/status of each program and call out if any risk is identified. Provide visibility of latest progress and the identified risks with plan to mitigate them with top management

  • Emxcel Kiosk Solutions Pvt Ltd (2019 - 2021 ) Product Manager (Lead)

    Product: Grocery/Retail Solution (B2B2C), Loyalty & Rewards- LaaS (Loyalty as a Solution) (B2B2C), Promotion Solution (B2B2C), Subscription/Pricing Solution (B2B) • Built a platform (Zero to One) focused on Digital Transformation of Grocery Retail Chains and Consumers. • As a pilot, on boarded 50 retail stores in tier 2 cities (Ahmedabad, Rajkot- Gujrat, India). • Led defining Product Vision, Mission, Product Strategy, Product Roadmap, Go-To-Market, Launch of Product, Fraud and Data Protection Planning, Market Research, Business Model Canvas. • Managing Internal and External stakeholders on day-to-day basis. • Coaching and Mentoring team of 5 Product Managers

  • Shadow Impex Pvt Ltd (2017 - 2021 ) Product Head

    • Built the ecommerce Product from scratch (Zero to one/0-1) for own Brands of products for D2C consumers. • Increased Registration by 15%, CSAT increased by 40% and Overall Engagement by 20%. • Designing and implementing product development processes in the organization. • Led defining Vision, Strategy planning, Sales & Operations, Go-to-Market/launch planning

  • Times Internet Limited (2014 - 2017 ) Sr Product Manager

    Product: Times Points (B2C), Loyalty & Reward program run by Times Group. • Built and Launched (Zero to One/0-1) Times Points Ngage platform for clients (B2B) and Mobile Apps for Consumers (B2C). • News Content Consumption increased by 20%, Redemption Increased by 30%, Discount Coupon Redemption reached to 30%, Customer Acquisition Cost (CAC) is reduced by 70% (for client). • Initiated and lead the Strategic Alliances with 3rd Party players (25 Businesses) in E-commerce domain which leads to 30% redemption from these deals. Cost saved in Millions (Rupees). • Fraud and Data Protection activity leads to identifying ~Rs 1Cr fraud identification

  • Techizen Inc (2009 - 2014 ) Product Manager

    Product: Wimba Create, e-learning material creation platform for K12 to Colleges (B2B2C). • Built Content Creation Platform (i.e. Wimba Create) from Scratch and timely enhancements. • Regular enhancements of Wimba Voice and Wimba Chat. Later merged both the platforms into one • Engagement improved by 18%, Revenue jump by 25%, User Retention grows by 20%

  • Times Business Solution Ltd (2007 - 2009 ) Product Analyst

    Product: (B2C), Jobs/Recruitment/HR Site for Technical and Non-Technical Jobs. • Job posting increased by 24% while Database service usage increased by 45%. • Revamped the E-commerce platform which results to increase in Online Sales Revenue participation to 20% of overall revenue.


New Product Development (0-1)
Product Roadmap
Requirement Gathering
Product Design
Agile Scrum Ceremonies
Data Analytics

Honors & awards

  • 2016 Aspire

    Given by CEO, Times Internet Ltd for building and launching the TimesPoints (product) in record timeframe