Henna Shareef

Digital Marketing Strategist

Sector: IT-Software

Member Since, March 8, 2023

About Me

  • Academic Level Master’s Degree
  • Experience 1
  • Gender Female
  • Industry Management
  • Date of Birth 13/12/1994


Detail-orientated marketing specialist with expertise in analysis and quantitative problem-solving skills, dedicated to company growth and improvements. Qualified with extensive background in advanced management processes. Utilizes superior communication skills to build meaningful, trusting relationships that exceed client demands. Highly skilled in team management with outstanding team leadership abilities to meet targets consistently.


  • Master of Business Administration (2019 - 2021) Christ University Bangalore

    • CGPA: 9.42 • Coursework in Hyper Personalization using AI in Marketing and Significance on Word of Mouth in Digital Era • Dissertation in Contactless online shopping preferences and trends • Merit Scholarship Award 2021 and 3rd Rank in MBA-International Business

  • Bachelors of Technology (2013 - 2017) Calicut University

    GPA: 7.421 3 • Dissertation in Internet of Vehicles • First Class in Electronics and Communication Engineering Accomplishment

Work & Experience

  • Centre for Academic Excellence, Christ University (2020 - 2021 ) Operations Executive

    Conducted surveys into student\'s views on processes to obtain first-hand knowledge on their thoughts and improvements required within operations. • Reviewed process documents and assessed operations, ensuing methods stayed efficient and profitable, making changes where necessary. • Managed planning of daily schedules and operational tasks for the team\'s completing tasks. • Conducted regular meetings with team to obtain their opinions on operations, process enhancements required and inefficiencies. • Conducted in-depth assessments into organizations, ensuring options stayed compliant, making action plans where necessary. • Managed all financial aspects of operations, including budgets, expenses, payments and incomings. • Successfully developed strategic long-range plans to achieve improved operations and student\'s requirements. • Suggested improvements for operations and services based on student\'s feedback and team interactions

  • Aihello (2021 - 2022 ) Digital Marketing Strategist (Remote)

    • As a ‘Digital Marketing Strategy Trainee\', handled social media management, lead prospecting, formed brainstorming ideas for digital campaigns and client acquisition. • Created successful growth hacking strategies and marketing strategies. • Reviewed channel and market data to forecast consumer trends and adapt marketing strategies. • Helped teams reach ambitious sales objectives with multi-channel marketing strategies. • Leveraged data to build strategies for targeting specific markets and consumer demographics through marketing campaigns. • Assisted businesses with setting up marketing policies and programs for consistent growth. • Structured schedules to complete tasks and streamline workflows. • Led steady and productive operations. • Assisted in developing advertising and marketing strategies across social media platforms. • Adapted marketing plans in response to data tracking efforts. • Developed and implemented effective holistic campaign strategies. • Researched and identified the best media channels for marketing the software product and services. • Acted as the first point of contact for inbound sales requiring up-to-date product market information. • Tracked all website traffic generated by email, social media and digital campaigns. • Researched and analyzed market trends, pricing schedules and competitor offerings daily.

  • MinionLabs India Pvt. Ltd (2019 - 2023 ) Market Research Intern

    As a ‘Market research Intern\', handled market research, data analytics, strategic planning, executing and measuring experiments and conversion tests • Identified and gathering information about these activities based on hashtag/keyword search, relevant website/portals, and reliable sources • Brainstormed new and creative growth strategies. • Used qualitative and quantitative research methods effectively to provide in-depth consumer insight. • Carried out thorough sales research, identifying key commercial contacts to aid lead generation. • Utilized quantitative research techniques to achieve wide-reaching, high-volume client data processing. • Leveraged data to build strategies for targeting specific markets and consumer demographics through marketing campaigns. • Reviewed channel and market data to forecast consumer trends and adapt marketing strategies. • Developed research strategies to assess market demand and ideal characteristics of new smart meter offerings. • Established clear objectives for marketing initiatives, guiding implementation, tracking, and optimization efforts. • Advised businesses on optimum mix of products for maximum sales and consumer engagement. • Utilized a detailed analysis of the market to develop multiple new marketing strategies.

  • Camerinfolks Pvt. Ltd (2017 - 2018 ) Associate Software Engineer

    • Explored & worked more on JAVA based projects • Assisted the Core Development team in related scripting/coding. • Produced and stored relevant technical documentation quickly and accurately for well-maintained, reliable records. • Used excellent communication and interpersonal skills to collaborate effectively with multi-disciplined teams. • Created and implemented various software elements to meet the client company system demands. • Communicated technical information to customers and sales representatives with clarity and ease for optimized understanding. • Supported control-system development, offering expert advice on timelines and cost-effective resources. • Collaborated with team members to create and integrate high-availability solutions for applications.


Market Research
Data Analytics
Product management
Digital marketing strategy

Honors & awards

  • 2021 3rd Rank in International Business MBA