Madan Mohan Reddy

Product Manager

Sector: IT-Software

Member Since, May 9, 2024

About Me

  • Academic Level Master’s Degree
  • Experience 13 Years
  • Gender Male
  • Industry Management
  • Date of Birth 30 05 1983


Dynamic professional with 13+ years of diverse experience across industries like Consumer Electronics, Automotive, Mining, Industrial and Construction Equipment Tyres. The recent 2.5 years of experience is in product management, overseeing end-to-end implementation of CRM and Enterprise Channel Management platform. Spearheaded the successful deployment of modules for Channel Sales DMS, Channel Order Management, Sales Force Automation, and Partner Relationship Management, ensuring seamless integration and optimal performance.

My proven track record in Business Strategy & Vision, coupled with expertise in Consumer Insights & Market Analysis, positions me to drive product success in the IT industry. With a strong background in Cross-Functional Leadership, I excel in aligning stakeholders and delivering innovative solutions that are customer-centric and drive business objectives as well.



  • PGDM in sales & marketing (2018 - 2020) Narsee Monjee Institute of Management Studies (NMIMS)

  • B.Tech in Mechanical Engineering (2004 - 2008) Jawaharlal Nehru Technological University

Work & Experience

  • IFB Industries Ltd (2021 - Present ) Business Process Owner - Product Mnagement

    Performed an in-depth preliminary analysis to identify industry-leading best practices that leverage IT applications to drive optimal field performance Prepared Business Requirement Document (BRD) with comprehensive end-user requirements, process workflows, and functional specifications Facilitated focused group discussions and interviews with a diverse set of end-users to gather business insights, user insights, pain points, and ideas that formed basis for product requirements Prepared Product Vision, Road Map and Product Features with high level feature prioritization Participated in product demos to provide feedback if any to the vendor IT team and follow-up regarding the same Conducted thorough User Acceptance Testing (UAT) to validate the application\'s functionality, usability, and alignment with business needs Collaborated with cross-functional teams, including IT, sales & marketing, to ensure seamless integration and data flow across various systems Established key performance Indicators as a success metric for the vendor to rally towards along with release milestones Provided final sign-off on the application, ensuring it met the desired standards requirements before deployment Closely partnered with vendor in effectively managing release cycles while aligning internal change management strategies for smooth adoption of the new CRM for our field sales force, leadership and channel partners

  • Apollo Tyres Ltd (2015 - 2021 ) Key Account Manager - Off-highway Tyres

    Led the team of 6 direct reports & indirect reports of 19 ABU Managers in matrix building Managed the large OTR category tyres - Dump Trucks and Loaders, industrial category tyres - Industrial, Construction, Port & Material handling for the RBU Forged and managed mutually beneficial long-term partnership with key accounts for continued and sustainable business growth Carried data analysis and created dashboards for presenting the same to Sr. Mgmt. with Go to Market strategies Monitored/ analyzed competitive landscape and closely working with cross functional teams for strategic/tactical decision-making Negotiated with dealers and distributors to meet the budgets, managed entire network for the region with demand planning and execution Steered entire end-to-end tender process includes documentation, submission, post tender communication and price bid/ reverse auction IT Project Handled Apollo Fleet App—Project Management Apollo CV/OTR Fleet App will capture the tyre inspections done at customer’s end in order to make user experience more pleasant and enhance productivity of field team by creating intuitive mobile app Actively partnered with TATA Technologies team in preparing Functional Design Document with Project objective, scope, application/user flow, and product features Defined all user personas, user roles, hierarchy and user controls Facilitated User Acceptance Testing (UAT), validated application objective and alignment with product vision

  • Radials International (2010 - 2015 ) Team Member - Business

    Drove Product Marketing Initiatives in new geographies and managed prospective key accounts Contributed to Bid/ Tender, Budgetary/ Commercial Offer preparation, RFQ and SLA writing Performed evaluation and gave necessary instructions to Site Engineers Managed product related technical issues and suggested remedial measures to prevent the failures Carried out periodic visits to service sites to study and assess the tyres performance and service activities Provided product related technical assistance to the Business Development and Corporate Sales Team during early years Tyre repair material & tools inventory management, consumption analysis and requirement forecast Mine site severity studies and recommendations to attain better operational environment for tyres Carried out onsite TPMS (Tyre Temperature & Pressure Monitoring System) installation and trouble shooting. Carried out OTR tyre internal Temperature & Pressure data analysis, tyre Wear and Damage Inspection & Analysis


Product Strategy & Roadmap
Agile Product Development
Enterprise Channel Management
CRM Implementation
Retail Sales Management
B2B & B2C Sales Management