Nisha Vishal

Product Marketing Manager

Sector: IT-Software

Member Since, April 23, 2021

About Me

  • Academic Level Master’s Degree
  • Experience 11 Years Of Web Development, Marketing And Product Experience
  • Gender Female
  • Industry Internet startups
  • Date of Birth 22/05/1984


Diligent Senior Product Manager with a decade of of industry success, including product development, digital marketing and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.


  • Certified Digital Marketer (2017 - 2017) Digital Vidya

    • Certified Social Media Marketing Master ( Digital Vidya) • AdWords Fundamentals ( Google Academy for Ads) • AdWords Search Certification ( Google Academy for Ads) • Digital Sales Certification ( Google Academy for Ads) • Google Shopping Certification ( Google Academy for Ads) • Completed the Content Marketing Course- In Association with LinkedIn ( Digital Vidya)

  • Masters of Computer Application (2005 - 2008) Anna University

    Post Graduation in Computer Applications . Passed with distinction.

  • Bsc Chemistry (2001 - 2004) Kerala University

    Bachelor degree in 3 main system ( Chemistry, Physics and Maths)

Work & Experience

  • UPayments, Kuwait (2020 - Present ) Product Marketing Manager

    • Managing marketing and product wings of Kuwait\'s leading FinTech company. • Define and execute the marketing and communication activities according to marketing plan • Ownership of products and future roadmap. Control over functionality based on inputs from marketing, business development, sales, customer usage and analytics. • Cross functional teamwork to design product strategy, prioritize and execute tasks with development team. • Building future-ready, scalable products. • Rapid UX/UI design, wire-framing, functional prototyping. • Co-ordination of projects. • Develop a growth strategy focused both on financial gain and customer satisfaction. • Planning, implementing, and overseeing all marketing and advertising campaigns.

  • Market Equity Inc, Kuwait (2018 - 2020 ) Marketing Manager

    • Managed new SAAS product development from ideation to launch. • Co-ordinated launching of white label solution. • Revamped corporate website with better user engagement features. • Deploy successful marketing campaigns and own their implementation from ideation to execution. • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis. • Developing and leading the online acquisition strategy to increase business growth both in the region and internationally. • Managing search marketing across paid channels and all aspects of marketing operations online. • Analyzing promotion performance using measurement tools and performance tools.

  • One Global, Kuwait (2013 - 2018 ) Product Support Manager

    • Carried out growth hacks & product enhancements • Identifying new product opportunities based on in-depth market research. • Defining project scope, goals, and deliverables to ensure consistency with company strategy and commitments. • Conducting A/B testing to maximize product efficiency and UX. Increased user engagement by 25%. • Researching, reviewing & reporting on competitors & rival products. • Developing content for product and company collateral. • Identify key performance indicators and metrics and use this information to optimize and consistently improve performance and develop best practices. • Coordinating projects. • Monitor Product performance and report to Marketing Head. • Creating Product Vision and Roadmaps. . Managed digital marketing and all aspects of marketing operations online.

  • Topwnet, Kuwait (2010 - 2013 ) Web Developer

    • Research and gather information relevant to project. • Research UI/UX trends and implement it in projects. • Responsibility for overall web project management from development to execution and maintenance.

  • Design Master, Kuwait (2009 - 2010 ) Web Designer

    • Responsible for the graphic design and implementation of company web site including navigation, writing HTML and JavaScript and optimization of web graphics. • Designed new web interfaces, layouts and site graphics. • Responsible for quality assurance of finished websites including the validation of web forms and links.

  • ASSYST, India (2008 - 2009 ) Software Engineering Trainee

    • Working closely with analysts and designers. • Front End development using HTML, CSS and JavaScript. • Testing the product in controlled, real situations before going live. • Managing Content Management Systems. • Maintaining company websites and other products.


Product Management
Market Research
Graphic Design
Agile Project Management
Web Development
Data Analytics
Digital Marketing

Skill Portfolio