Nishitha I M

Associate Manager/Brand Strategist

Sector: Sales & Marketing

Member Since, January 18, 2023

About Me

  • Academic Level Master’s Degree
  • Experience 7 Years
  • Gender Female
  • Industry Management
  • Date of Birth 14/6/1992


Passion to Create and to Make a difference in the real world are two important forces that drives me in my personal & professional life. A mom of one who is result oriented professional, possessing managerial qualities and practical expertise in a variety of business enterprise divisions, targeting the role of a Product Manager with an organization of high repute, which will offer a chance to use proven methods and innovative technology to increase sales and overall company productivity, Strictly in Bengaluru.

I am a/an

  • Individual with a flair for tech, ability to manage projects that are cross functional in nature and to take decisions.
  • Team player who values relationships, aspirations and purpose.
  • Trekker and a mom who has the endurance & strength to manage uncertainties with ease. It has taught me to embrace the lessons learnt from failures and mistakes, and to keep pushing myself.


  • Mass Communication and Journalism (2014 - 2015) Indian Institute of Journalism and New Media

  • Graduation in Arts (English, Psychology and Sociology) (2011 - 2014) AVK College for Women

Work & Experience

  • HCL (2021 - Present ) Associate Manager | HCL- Deputed at Xerox, Bengaluru

    • Assisting in managing the company brand portfolio, including supervising of naming strategies, brand name hierarchy, trademark management, brand endorsements and enforcement • Acting as a project manager for brand projects • Following and analyzing market trends to position products • Developing product marketing strategies (advertising, product launching) • Crafting compelling messages across marketing channels (landing pages, ad campaigns) • Working with various teams (design, content, acquisition, product, sales) to implement strategies • Testing marketing product features, releases and ad copy • Evaluating projects using relevant KPIs and feedback from existing and prospective customers Highlight: • Steered efforts in managing all levels of brand promotion efforts which has increased brand recognition by 5%

  • Origami Creative Pvt. Ltd., Bengaluru (2018 ) Brand Manager

    • Created a new promotional campaign by bundling products together for the Cosmetic business • Dedicatedly pitched new ideas to solve business challenges • Performed regular market research studies to gather important brand data • Developed custom brand management plans for each product and submitted updated summaries on brand exposure to management each month • Maintained contact with vendors and distributors to get critical input on how product design and implementation can be improved • Worked closely with several advertising agencies to manage brand marketing campaigns Highlight: • Increased sales revenue by 15% by creating new promotional campaign

  • Autumn WorldWide, Bengaluru (2017 - 2018 ) Senior Brand Executive

    • Supported business teams to align their strategies and executions to the brand • Collaborated and cooperated with other relevant functions to develop strategies that drove the Premium brand vision and objectives

  • Creative MediaPulse Pvt. Ltd., Bengaluru (2015 - 2016 ) Senior Client Executive

    • Ensured quality of Marketing and Creative deliverables • Managed and evaluated the creative team works and campaigns for brands


Market Analysis
Product Planning
Sales Enablement
User Experience Design
Customer Discovery
Business Analytics & Business Intelligence
Order Management
Team Building
Go To Market
Strategic Planning
Design Thinking
Marketing and Advertising
Digital Marketing
Story Telling
Inventory Management

Skill Portfolio

Honors & awards

  • 2022 Rookie of the Quater

    A self starter admired for the exceptional organisational skills and quick problem resolution. The one who offers valuable insights and brings an impressive range of talents to the team.

  • 2018, 2019 Employee of the month

    Performing the best among the peers.

  • 2014 Best Broadcast Journalism Student