Nishitha I M
Associate Manager/Brand Strategist
Sector: Sales & Marketing
Member Since, January 18, 2023About Me
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Academic Level Master’s Degree
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Experience 7 Years
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Gender Female
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Industry Management
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Date of Birth 14/6/1992
Description
Passion to Create and to Make a difference in the real world are two important forces that drives me in my personal & professional life. A mom of one who is result oriented professional, possessing managerial qualities and practical expertise in a variety of business enterprise divisions, targeting the role of a Product Manager with an organization of high repute, which will offer a chance to use proven methods and innovative technology to increase sales and overall company productivity, Strictly in Bengaluru.
I am a/an
- Individual with a flair for tech, ability to manage projects that are cross functional in nature and to take decisions.
- Team player who values relationships, aspirations and purpose.
- Trekker and a mom who has the endurance & strength to manage uncertainties with ease. It has taught me to embrace the lessons learnt from failures and mistakes, and to keep pushing myself.
Education
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Mass Communication and Journalism (2014 - 2015) Indian Institute of Journalism and New Media
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Graduation in Arts (English, Psychology and Sociology) (2011 - 2014) AVK College for Women
Work & Experience
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HCL (2021 - Present ) Associate Manager | HCL- Deputed at Xerox, Bengaluru
• Assisting in managing the company brand portfolio, including supervising of naming strategies, brand name hierarchy, trademark management, brand endorsements and enforcement • Acting as a project manager for brand projects • Following and analyzing market trends to position products • Developing product marketing strategies (advertising, product launching) • Crafting compelling messages across marketing channels (landing pages, ad campaigns) • Working with various teams (design, content, acquisition, product, sales) to implement strategies • Testing marketing product features, releases and ad copy • Evaluating projects using relevant KPIs and feedback from existing and prospective customers Highlight: • Steered efforts in managing all levels of brand promotion efforts which has increased brand recognition by 5%
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Origami Creative Pvt. Ltd., Bengaluru (2018 ) Brand Manager
• Created a new promotional campaign by bundling products together for the Cosmetic business • Dedicatedly pitched new ideas to solve business challenges • Performed regular market research studies to gather important brand data • Developed custom brand management plans for each product and submitted updated summaries on brand exposure to management each month • Maintained contact with vendors and distributors to get critical input on how product design and implementation can be improved • Worked closely with several advertising agencies to manage brand marketing campaigns Highlight: • Increased sales revenue by 15% by creating new promotional campaign
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Autumn WorldWide, Bengaluru (2017 - 2018 ) Senior Brand Executive
• Supported business teams to align their strategies and executions to the brand • Collaborated and cooperated with other relevant functions to develop strategies that drove the Premium brand vision and objectives
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Creative MediaPulse Pvt. Ltd., Bengaluru (2015 - 2016 ) Senior Client Executive
• Ensured quality of Marketing and Creative deliverables • Managed and evaluated the creative team works and campaigns for brands
Expertise
Skill Portfolio
Honors & awards
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2022 Rookie of the Quater
A self starter admired for the exceptional organisational skills and quick problem resolution. The one who offers valuable insights and brings an impressive range of talents to the team.
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2018, 2019 Employee of the month
Performing the best among the peers.
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2014 Best Broadcast Journalism Student