Parul Goyal

Digital Product Owner

Sector: IT-Software

Member Since, July 10, 2024

About Me

  • Academic Level Degree Bachelor
  • Experience 7
  • Gender Female
  • Industry Finance
  • Date of Birth 28/10/1994


Experienced Digital Product Owner with over 7 years in the IT industry,
specializing in product management, stakeholder management, and data analytics. Adept
at working in Agile environments, defining product roadmaps, and enhancing user journeys.
Skilled in leveraging analytics tools to measure product performance and drive customer
acquisition, conversion, and retention. Committed to delivering data-driven insights and
fostering cross-functional collaboration.


  • Bachlors of Engineering (2013 - 2017) Gujarat Technological University

    An Engineering degree with Computer science as majors , with excellent academics, with 8.9 CGPA and State level Business/literature accolades

Work & Experience

  • Altimetrik (2020 - Present ) Digital Product owner

    Client: PayPal (Nov 2020 - Dec 2023) Role: Digital Product Owner Agile Methodology & Scrum Practices: User Stories & Acceptance Criteria: Documented comprehensive user stories and defined clear acceptance criteria for various product features. Agile Ceremonies: Actively participated in Agile ceremonies including grooming, sprint planning, daily stand-ups, sprint reviews, and retrospectives, ensuring seamless collaboration and progress tracking. Sprint Planning & Execution: Worked closely with the Scrum Master and Product Owner to ensure efficient sprint planning and execution, maintaining alignment with the product roadmap. Client Management: Engaged in effective client management to ensure project goals and deliverables were aligned with PayPal’s business objectives. Product Roadmap & Feature Definition: Product Roadmap: Defined and managed the product roadmap for key SMB features including \Send Money,\ \Buy Now Pay Later,\ and \Sticky Navigation Bar.\ Stakeholder Analysis & Requirement Elicitation: Conducted stakeholder and gap analysis, eliciting and validating business requirements. PRDs & Functional Specifications: Developed detailed Product Requirement Documents (PRDs) and functional specifications to guide development and ensure clarity on product features. Customer Journeys & Funnel Analysis: Customer Journey Mapping: Mapped and optimized customer journeys to enhance user experience and improve conversion rates across SMB features. Product Funnels: Designed and implemented product funnels to track user engagement, acquisition, conversion, and retention, providing a holistic view of user interactions. Merchant Experience Improvement: Enhanced the merchant experience, including the integration of the Zettle kiosk, resulting in a 15% increase in merchant sign-up conversion through streamlined and personalized user journeys. Analytics & Performance Tracking: Analytics Tools: Utilized tools like Google Analytics and Tableau to measure product performance and user behavior, enabling data-driven decisions. Dashboards: Developed comprehensive dashboards to track SEO performance, ROI, and website analytics, providing actionable insights to stakeholders. Data Analysis: Conducted in-depth data analysis using SQL, BigQuery, and Jupyter Notebooks to extract insights and inform strategic decisions. Performance Tracking: Translated business questions into structured analyses, identifying trends and devising solutions to optimize user experience and acquisition across different markets and devices. Additional Responsibilities: Stakeholder Reporting: Presented regular reports to stakeholders, including monthly Ops Reviews and ad hoc reports, to keep them informed of progress and performance metrics. Website & SEO Performance Management: Developed and managed the Website Analytics Performance Dashboard and the SEO Incremental Dashboard, tracking performance and identifying opportunities for improvement. Testing & Analysis: Communicated testing results via self-service dashboards and performed in-depth analysis to drive informed decision-making, ensuring continuous improvement of product features. Client: Western Union (Jan 2024 - Present) Role: Digital Product Owner User Experience & Customer Engagement: Send Money Flow: Focused on enhancing the user experience for the \Send Money\ flow, improving user contact-ability and engagement. User Contact-ability: Implemented features to increase user contact-ability, ensuring users could easily reach support and resources, leading to higher satisfaction and retention rates. Planning & Story Grooming: Planning: Led the planning and prioritization of product features, ensuring alignment with business goals and customer needs. Story Grooming: Conducted regular story grooming sessions to refine and prioritize user stories, ensuring clarity and feasibility for development teams. User Acceptance Testing & Feature Tracking: UAT: Oversaw User Acceptance Testing (UAT) to ensure new features met user needs and quality standards before release. Feature Tracking: Monitored and tracked the performance of newly launched features, gathering feedback and making necessary adjustments to optimize user experience. Ramp-up & Iterative Improvements: Ramping Features: Managed the ramp-up of new features, coordinating with cross-functional teams to ensure smooth deployment and adoption. Iterative Improvements: Continuously gathered user feedback and data to make iterative improvements, enhancing the product incrementally based on real-world usage and insights. Achievements: User Experience Enhancements: Successfully improved the send money flow, resulting in a significant increase in user satisfaction and transaction completion rates. Operational Efficiency: Streamlined the planning and execution processes, reducing the time from ideation to deployment, and enhancing the overall efficiency of the product development lifecycle.

  • Tata Consultancy Services (TCS) (2018 - 2020 ) Business Analyst

    Collaborated with Scrum Master and Product Owner in agile ceremonies Engaged in effective client managementfs. Identified and implemented custom events to track video consumption in Google Analytics for a European banking client for credit and debit card analysis Leveraging different tools for Competition benchmarking and analysis. Drilling down into performance gaps and thereby identifying areas for improvement. Automating and delivering more organized reports using tools like SAP BO. Analyze the requirements and define key Performance Indicators (KPI\'s). Design and build a Data Mart. Used Jira board for daily tracking and managed a team of 3 juniors for deliverables and focused on product user experience , PRDs , interaction with scrum master product owner in agile ceremony, client management Develop Reports and Dashboard utilizing the Data Mart.


Stakeholder management
Product management
Business Analysis
User acceptance testing

Skill Portfolio