Prasanna Hegde

Sector: IT-Software

Member Since, March 20, 2023

About Me

  • Academic Level Master’s Degree
  • Experience 16 Years
  • Gender Male
  • Industry Management
  • Date of Birth 11 05 1983


I am a seasoned product management professional with over 15 years of experience launching and scaling digital products across diverse industries. I have strong skills in developing and executing strategies, creating roadmaps and go-to-market plans, collaborating with cross-functional teams, and ensuring timely and within-budget execution.

As a natural leader, I have excellent communication and relationship building skills, with the ability to convey product vision to both technical and non-technical audiences. I am proficient in data-driven decision-making, agile methodologies, and lean product development principles. My entrepreneurial mindset has enabled me to create and launch new products and pursue new business opportunities.

I hold an MBA in Engineering Management and a BE in Electronics and Communication, and I am a certified Google project management professional. I am currently enrolled in the Post Graduate Program in Product Management at the Institute of Product Leadership.

My skills include market and user research and analysis, agile project management, UX/UI design, product roadmap planning, cross-functional collaboration and stakeholder management, technical understanding and product development, product strategy, product lifecycle management, product analytics, and analyzing key performance metrics and indicators.

In my most recent role as co-founder and director of Urbotask, I co-founded a connected marketplace solution that allows individuals and businesses to interact with each other to list their daily tasks, search for new tasks, and get paid for getting things done. I was responsible for developing and implementing the company’s business plan, leading product development, raising capital, building a team, and managing financial and legal matters. I played a key role in building a strong community of initial users for our product, who provided valuable feedback and support.

As Lead Consultant at Infosys, I delivered innovative, customer-centric digital product solutions that exceeded user expectations and met business objectives. I provided strategic vision to cross-functional teams, utilized data to make informed product decisions, and led pre-sales efforts contributing to the acquisition of significant business deals worth over $2M.

I’m a product leader who values developing impactful products and promoting a culture of innovation, continuous learning, and collaboration. My goal is to lead teams to deliver high-quality products that meet customer needs and exceed business goals.


  • MBA in Engineering Management (2013 - 2015) Coventry University, Coventry, United Kingdom

  • BE in Electronics and Communication (2001 - 2005) Visvesvaraya Technological University, Belgaum, India

Work & Experience

  • Urbotask (2020 - 2022 ) Co-founder, Director

    Cofounded Urbotask, a connected marketplace solution that allows individuals and businesses to interact with each other to list their daily tasks, search for new tasks, and get paid for getting the things done. One can access our website at ( We are also available on Playstore: ( As a co-founder of a startup, I have had the opportunity to take on a diverse set of responsibilities, including: Developed and executed the business plan, identifying target markets and developing strategies for marketing and product adoption. Led product development by defining the roadmap, working with engineers to launch features, and gathering customer feedback for future development. Built and managed a high-performing team, including recruiting, hiring, and overseeing employee performance. Oversaw financial and legal matters, including budget creation and compliance with regulatory requirements. Built and engaged a strong community of initial users, gathering valuable feedback to drive product improvement. Conducted user research to identify pain points and opportunities in the market, resulting in a product offering that aligned with user needs and preferences. Developed and executed go-to-market strategies, including pricing, positioning, and messaging, resulting in successful product launches and increased adoption. Analyzed key performance indicators and user feedback to continuously iterate on the product and improve user experience. Conducted market analysis and competitive research to identify market trends and opportunities, informing the product roadmap and prioritization. Worked closely with the UX/UI team to design and optimize user flows, resulting in an intuitive and seamless user experience.

  • Infosys (2010 - 2020 ) Lead Consultant

    Led and managed the product development lifecycle, from ideation to launch, while ensuring alignment with business goals and customer needs in CRM and Marketing automation and data analytics domains. Collaborated with cross-functional teams, including engineering, design, marketing, and sales, to ensure successful product delivery and adoption. Provided consulting and advisory services to clients in areas of data governance, data security and compliance, particularly GDPR/CCPA regulations. Developed and implemented effective go-to-market strategies to successfully launch and grow data and analytics and CRM consulting products, including pricing, positioning, and messaging. Managed product backlog and prioritized features based on business value, technical feasibility, and customer impact, collaborating with engineering teams to ensure timely delivery of high-quality products. Established and maintained strong relationships with key clients and partners, gathering feedback, understanding their needs, and incorporating their input into product development.

  • Mphasis an HP Company, (2008 - 2010 ) Associate Business Analyst

  • Tech Mahindra, (2005 - 2008 ) Technical Associate


Product management
Program/Project management
Data and Analytics Consulting
CRM Consulting
Business Analysis
Data Privacy and Data Governance
Market research and analysis
User research and empathy
Agile project management
Data-driven decision-making
UX/UI design
Product roadmap planning and prioritization skills
Cross-functional collaboration and stakeholder management skills
Technical understanding and product development skills
Product strategy
Product lifecycle management
Analyzing Key Performance Metrics and Indicators