Reteka Dwivedi

Senior Product Analyst

Sector: IT-Software

Member Since, April 2, 2024

About Me

  • Academic Level Degree Bachelor
  • Gender Female
  • Industry Internet startups
  • Date of Birth 20 07 1996

Description

A Product enthusiast, passionate about building products having great
customer impact. I thrive to use my software development experience, data
analysis skills and business acumen in building great tech products. Moreover,
my great communication skills, stakeholder management and a positive
attitude toward embracing challenges help me excel at my work.

Education

  • Bachelor of Technology -Computer Science & Engineering (2014 - 2018) Vellore Institute of Technology

Work & Experience

  • MiQ Digital (2022 - Present ) Senior Product Analyst

    • Working with the Insights and Reporting team on pivotal Ad-tech projects, driving end-to-end delivery of Data Science solutions. Engaging with cross- functional teams to achieve project objectives. Delivered solutions encompassing sustainability, attention dashboards, Reach and Frequency, RDA and campaign snapshot scoping. • Was nominated and selected for the emerging leadership program where I worked on CTV-Commerce project and formulated various business strategies to tap into the CTV space using retail data. • Worked with local product teams to deliver useful insights and national level sales projections using the retail datasets (Ibotta and Numerator). This was the starting point of MiQ retail from the data point of view. • Worked with the performance team on Open Path and GPId POC projects and post-release analysis of bid shading for campaign optimization.

Expertise

product analytics
product management
stakeholder management
market research

Honors & awards

  • 2023 Impact Award