Salvi Sonal Sahay

Assistant Manager

Sector: Sales & Marketing

Member Since, January 19, 2023

About Me

  • Academic Level Master’s Degree
  • Experience 4 Years
  • Gender Female
  • Industry Management
  • Date of Birth 06 11 1994


I have been a student at the Vedica Scholars Programme for Women, with a post-graduation in Management Practice and Leadership. I also hold a Bachelors (Jesus and Mary College) and Masters (Gargi College) degree in English from the University of Delhi, New Delhi.

In my professional experience, I have been very fortunate to be a part of the nexus that joins product and growth to build a holistic business. Working on projects which are specifically managing growth strategies through marketing and product avenues, has given me a lens into how can one can work towards optimising efforts to bring in customer-centric changes. I had started my professional career with Deloitte India, post which I worked at MakeMyTrip and currently working at Swiggy.


  • PG in Management Practice & Leadership (2017 - 2018) Vedica Scholars Programme for Women

    The Vedica Scholars Programme for Women is an innovative and unique Management Practice course. It aims at creating a suite of women professionals who are equipped with multi-liberal interdisciplinary knowledge and a skill-set which is in line with management principles to successfully navigate and manage the constantly changing scenario of the business world.

  • MA in English (2015 - 2017) Gargi College, University of Delhi

  • BA Hons English (2012 - 2015) Jesus and Mary College, University of Delhi

Work & Experience

  • MakeMyTrip (2022 - 2022 ) Assistant Manager, Marketing and Communications, MakeMyTrip for Business

    ●Single POC for marketing activities management for B2B MakeMyTrip Solutions—myBiz ●Periodically execute 4-5 launch campaigns per month and keep a track of their performance, conduct root-cause analysis thereafter and evolve the subsequent campaigns accordingly ●Manage and optimise paid ad campaigns on Facebook and LinkedIn, GDN, and strategise and evolve CLM automation campaigns for acquisition, retargeting and retention avenues ●Manage production of all creatives for go-to market assets (CLM campaigns for targeted acquisition, videos, blogs (link), case studies, app banners, push notifications, social media campaigns, SEM, website, PR articles, newsletters, whitepaper, etc.) Manage in-app interventions for simplified customer experience in collaboration with UX, product and supply

  • Swiggy (2022 - Present ) Assistant Manager, In-app Marketing & Growth

    ●Manage in-app marketing, visibility and monetising for the New Initiatives project ●Complete set up and running of in-app merchandising ●Feature research and optimisitaion for user-friendly customer experience Conduct analysis on the customer funnel and work on marketing and product interventions for growth

  • Deloitte India (2019 - 2020 ) Consultant, Brand & Emminence, Cyber Risk

    ●Co-authored a whitepaper titled, “Cyber resilience: Building future-ready organisations” (link) Responsibilities ●Design and implement omni-channel branding campaigns, engagements, and manage social media interactions ●Manage end-to-end execution of the events; generate client leads (43 done till date through 6 events and roundtables) Conduct ATL marketing campaigns (events, roundtables, conferences, PR articles, social media activities)


In-app Growth
Integrated Marketing
Project Management

Honors & awards

  • 2020 Rockstar Award

    ●Received the Rockstar Award as recognition for exceptional performance in the very first quarter after joining in MakeMyTrip.

  • 2019 Deloitte’s Shared Values

    ●Amongst the few to be recognised at national level for embodying Deloitte’s Shared Values of leadership, integrity, inclusion and collaboration

  • 2019 Dot of Fame

    ●Received recognition of the Dot of Fame thrice on the success of three high-impact projects at Deloitte