This course will enhance my product skills and help in add another dimension to my current experience from product perspective.

In this course I learnt and applied some of the important aspects of analytics and Machine Learning concepts.

Currently pursuing my doctorate in the area of Experience Management and studying the topic \Impact of Digital Customer Experience on Customer Satisfaction in Ecommerce. Likely to submit my First draft by the end of April 2021

MBA in General Management from University of Strathclyde (Glasgow, UK)

• Inception and Execution of SpartanRummy.com and Managed all aspects of Integration from start. • Data Analysis using Machine Learning models to analyze data for operations and Marketing Optimizations • Increased Registration to deposit rate by 75% using data analysis • Retained 35% FTD’s for the second month and 35% for third Month • Handled Retention and Data Analytics for SpartanPoker.com manging the Lead Indicators contributing to Lag indicators • Segmentation of customers and identifying one matrics that matter at each segment and determining the objectives to achieve.

• Strategy and Execution of all Brand campaigns for Myntra.com and inhouse products like HRX and Roadster. • Managed Budgets of Rs.10 Crore a month over DV360, Facebook Ads and Affiliates • Manage Data Analytics with Insights on Audience (1st, 2nd and 3rd Party), Geography, Demographic Performance • Manage Promotional sale events like EORS and RTF to meet corporate objectives during these events • Built RFM models and retargeted First party audience on DV360 and Facebook • Built Machine Learning Models to analyze large data on day to day basis sourcing from from CDP, advertising and CRM using Python and Optimized target audience through paid channels

• Have taken adda52rummy from a monthly revenue of Rs.5 Lakhs to Rs.1.2 cr. in a span of 14 Months • Inception and execution of 2 offline events called Indian Rummy Challenge at Deltin Royale to increase customer loyalty. • Media Planning and Traffic management, split between Brand building and Performance targeting OTT’s, Facebook, Radio, Print, Adwords, Organic, Promotions and Affiliates. Creating Brand engagement activities like events, Radio and TV promotions, Leveraging Internet for Re-targeting customers with offers and promotions • SEO Optimized and Ranked website for industry’s toughest keywords like Rummy, Online Rummy and Play Rummy and 20 other keywords in top 3 positions • UX Design Cycle of defining goals, Customer profiling, empirical evidence, Designing questionnaire, Interviews, Prototying, Testing through application of Design thinking methodology. • Data analysis to deep dive for business insights to achieve unit economics • A/B Testing marketing funnel for effective results • Responsible for key organizational KPI (Revenue per user, User Engagement, Repeated Deposits, Avg. Ticket site, New Customer acquisitions, ROI on Acquisitions and Retention) and KRA (Developing and Executing Sales and Marketing Plans, Customer Interactions and listening to customers, Managing Data and Reporting for Marketing Insights) • Manage Marketing P&L and achieve ROI • Handling 40 people team which included Data Analysts, Paid Marketing team, Organic Marketing, Retention Marketing, CRM, Front-end technology and Offline Marketing

Worked on Acquisition and Retention Management for various companies as consultant for various companies which are into Gaming and Telecom Industry Essel Group - As a consultant Inception and launched their product PokerNation.com, created GTM, Acquisition, Retention and growth strategy. This included hiring the right candidates. Junglee Games - Worked on their SEO strategy which made them rank on the top page of search results which has increased the contribution of organic customers by 25% Sonetel - Managed Adwords and affiliate marketing globally for sonetel Ozonetel - Managed content marketing, Google Adwords for the company to drive customers

• Have improved the number of active players from 2.5 lakhs players to 20 Lakhs players in 1 year 10 months • Optimized website for SEO and ranked for 1st position for Rummy, Indian Rummy, Online Rummy • Managed Adwords account for INR 45 lakhs monthly budget and total acquisition budget of 65 Lakhs. • Built Refer and Earn viral program, where close to 40% of acquisitions come through this program

As Part of Havas Digital center of excellence, managed clients like Vodafone(Spain) - Data Analytics Ishares and Ipath (USA) - Display advertising through Double Click Atrapalo(spain) - Google Ads 118118 (UK) - Data Reporting

Managed SEO for Betroyal.com, Coolcatcasino.com for usa locations

As a team member, managed Google Adwords and SEO for premium websites like Partypoker.com, Planetluckcasino.com for global locations

Managed Customer interactions and bioinformatics for the company

• Have improved the number of active players from 2.5 lakhs players to 20 Lakhs players in 1 year 10 months • Optimized website for SEO and ranked for 1st position for Rummy, Indian Rummy, Online Rummy • Managed Adwords account for INR 45 lakhs monthly budget and total acquisition budget of 65 Lakhs. • Built Refer and Earn viral program, where close to 40% of acquisitions come through this program