Vidya V Shenoy

DGM - Marketing & Product

Sector: Sales & Marketing

Member Since, January 19, 2023

About Me

  • Academic Level Master’s Degree
  • Gender Female
  • Industry Management
  • Date of Birth 06/05/1985


A marketing leader with 12+ years of experience transitioning to product manager role with 1.5 years of experience as Product Manager at Freyr Energy. I have diverse experience in strategic planning, Go to market and product planning with over 6 years of experience managing teams of 5-25 people and working with cross-functional teams. Scaled a startup with 7x revenues and ROAS of 2300% in last 2 years


  • Master of Business Administration (2006 - 2008) Kirloskar Institute of Advanced Management Studies

  • Bachelor of Technology, Electronics and Communications (2002 - 2006) Mahatma Gandhi University

Work & Experience

  • Freyr Energy Services Pvt Ltd (2020 - Present ) DGM - Marketing & Product

    4.5+ years of experience in Freyr Energy, a renewable energy start-up focused on making solar simple & affordable. Today Freyr Energy is one of the top 15 companies in India. Given the added responsibility of of Product Manager in 2020. • Heading the marketing and product department at Freyr Energy. • Built a strong brand & marketing team from scratch, including establishing overall marketing & sales processes and grew the team to 25+ members • Established & implemented a robust lead generation strategy with a mix of digital and offline marketing and achieved a ROAS of 2300% over the last 2 years • Developed and implemented a strong SEO strategy to increase organic leads by 100% within 6 months • Onboarded 200+ channel partners to ensure consistent revenues & tap new markets; Channel partners make 40% of overall business • Scaled revenues by 7x from 10 crores to 70 crores within 24 months post COVID-19 through effective lead generation and performance marketing • Reduced customer acquisition costs through process improvements from 12% in FY 20-21 to 2.5% in H1 22-23 • Led the development of customer app - SunPro+ & internal tech platform to digitize the customer's solar journey from pre-sales to after-sales. The tech platform supports 8 personas involved in fulfilling the customer journey. The platform impacted several positive KPIs such as cost efficiencies, margin tracking, team performance tracking • Launched the customer app during the national COVID-19 lockdown in July 2020. The App has crossed 200K downloads by Jan 2023 with minimal marketing spends

  • Printo Document Services Pvt Ltd (2016 - 2018 ) Marketing Manager

    Printo is a retail chain offering print and document services to make printing a simple and hassle-free process for business customers and individuals. - Built awareness of the brand in new markets through events, sponsorship, print and digital marketing - Increased footfalls & revenue through in-store activities and digital marketing; Revenue increased 22% in one year - Formulated digital marketing strategy encompassing – Social media (FB), Digital Ads – Google Ads, FB ads, SEO, to improve traffic to website and conversions increased 2x within 1 year - Enabled 8 product launches as per marketing plan for product growth and potential

  • Classic Floorings and Interiors Pvt Ltd (2015 - 2016 ) Brand Manager

    Square Foot is a flooring company that has been operating since 1995 in 65 cities. They cater to residential, healthcare, hospitality, industry, school, retail & sports applications. - Evaluated the brand and the market space to suggest a 360-degree marketing plan to achieve tangible goals for the firm - Managed overall digital marketing strategy – Facebook Ads, SEO, SEM - Created marketing collaterals to engage customers and aid the sales team - Generate engaging/informative e-mailers every fortnight for the customers. - Managed PR for the firm and improve the visibility of the brand

  • Sanskriti Fashions (2013 - 2015 ) Brand Owner

    Sanskriti Fashions - a bootstrapped venture aiming to provide affordable, fashionable ethnic wear to ladies, by also engaging homemakers as partners - Single-handedly manage operations to marketing to sales for Sanskriti Fashions - Built the brand page on Facebook through social media marketing, with page likes in excess of 6,600 - Increased the reach of the page and acquire customers through PPC ads, Email Marketing, WhatsApp Marketing. - Acquired new customers to the brand & established a loyal fan base through referral programs & contests; Repeat customers were 22% in FY 2014 - Liaise with marketplaces such as Craftsvilla, Flipkart etc, to expand the reach and increase revenues; Market places contributed to 15% of overall sale - Onboarded 10+ homemakers as channel partners to improve sales through reselling model

  • Diamler India Commercial Vehicles Ltd (2011 - 2012 ) Brand Communication Manager

    Bharat Benz - a new brand from the house of Daimler made specifically for the Indian market, launched in 2012. - Developed a comprehensive set of brand guidelines for brand Bharat Benz and ensure integration of the brand guidelines across media elements - Created and ensured brand positioning of several product lines and services - Chalked out an implementable market launch plan for the brand to increase brand awareness and ensure brand positioning. - Spearheaded brand pre-launch showcasing the product range with an innovative BTL activity – Bharat Benz PowerYatra

  • Ashok Leyland Ltd (2008 - 2011 ) Manger – Branding and Marketing Communication

    Ashok Leyland is one of the largest manufacturers of commercial vehicles in India - Execute a robust topical marketing calendar to help generate leads, create brand salience and improve brand presence in focus markets - Designed product communications - leaflets, brochures, sales kits and presentations to help sales reps sell effectively - Aided field sales & service through BTL activities to promote the brand and increase sales - Centralize all requirements (regional and functional) to create a bank of cost-efficient and superior quality merchandise - Built Milestones-a quarterly magazine of Ashok Leyland as a quality brand property: take it from an 8-page leaflet to a 32-page magazine - Revamped the existing website ensuring SEO friendliness and giving the website a modern look

Skill Portfolio